Get to Know the Four Fundamentals

The fundamentals of brewing the perfect cup

Once you’ve found your favorite bean — whether you prefer a lighter Starbucks® Blonde Roast or rich Sumatra — the key to maximizing the flavor potential is in the details. In the Starbucks® around the corner, at home or anywhere in between, brewing a great cup of coffee comes down to four fundamental elements: water, proportion, grind and freshness.

Use Clean Filtered Water 195º - 205º


If you start with funky water it’s no surprise the coffee will be too. Keep it fresh. Keep it filtered.

2 Tbsp of coffee per 6 fl oz of water


Brewing coffee is not like throwing coins in a fountain. Wishes don’t come true from tossing random things in the pot. Keep to the ration and reap the rewards.


Make sure your grind is on point for the type of brew you’re making. It really will affect the taste. The proper grind allows all of the flavors of the roast to end up in your cup, without any bitterness. So know your grind.

Use within 1 week of opening


Like a wise coffee connoisseur once said, “Airtight keeps it right.” So seal that bag with gusto and make sure to keep the beans away from heat and moisture. That means just saying no to the freezer. You’ll need to use it within a week of opening but your tastebuds will thank you.