We know that the most pressing issues in coffee can’t be solved by one company alone, and that the best solutions require everyone coming together to collaborate in bringing about a better future for farmers.
Our journey of ethical sourcing requires looking beyond our own supply chain. After achieving our 99% ethically sourced milestone, Starbucks asked “what’s next, and how can we work with the whole sector to get to 100% sustainable coffee?"
Starbucks is a founding member, alongside a growing coalition of industry leaders, of the Sustainable Coffee Challenge, a call to action led by Conservation International to make coffee the world’s first sustainable agriculture product. The challenge is convening the sector to sustain the future supply of coffee while ensuring the prosperity and well-being of farmers and workers and conserving nature.
The Sustainable Coffee Challenge, is a joint initiative of over 100 partners working together to make coffee the world’s first sustainable agricultural product. Members include coffee producers, retailers, traders, roasters, importers, industry associations, governments, donor agencies and other non-governmental organizations (NGOs) that are building a sustainability roadmap for achieving a fully sustainable coffee sector.
In 2017 the Sustainable Coffee Challenge launched its first action networks to coordinate industry action and investment. By launching Collective Action Networks the Challenge will advance sharing of experience and collaboration to significantly advance our progress toward sustainable coffee production.
One of the first Action Networks tackles the issue around aging trees and a focus to support tree replacement or rehabilitation. Starbucks commitment to providing 100 million trees to farmers by 2025 has a cumulative effect when added to the work of The Sustainable Coffee Challenge who is working on an industry wide effort to re-plant 1 billion coffee trees.
We invite you to join us. To get involved, please contact Conservation International and follow our progress at www.sustaincoffee.org.